Danielle Krull

6204 S. Normandy Ave.
Chicago, IL 60638
Phone: (773) 615-4375
Email:  Danielle.krull@hotmail.com

Sarah Higginbotham

405 N. Indiana St.
Olney, IL 62450
Phone: (618)553-9422
Email: sarah.higginbotham01@gmail.com

Holiday Membership Challenge Click here

When you have delivery of services or goods, you expect a 100% perfect experience from start to finish, right? Well this year we are going to exceed that and set an expectation for 100%+ for our membership delivery service! Retention of our current members is a super important piece to our National Auxiliary puzzle this year. Have you ever lost a piece to a 469,322-piece puzzle? All that work to be missing one piece… So frustrating!! This is what is happening in our organization. This year we will be delivering and ensuring all pieces are in our puzzle.

“The Subscription”: Life Members!! Woo-Hoo.  Thanks for subscribing to the best subscription you could ever have!!

“The Prime”: These are your 2 Day Prime Delivery members. These are the members that pay on time every time. We appreciate that, so why not give them a little appreciation for always being part of “The Prime” Membership. Offer a little something to your members who are Prime Delivery members and for those that “upgrade” to Prime this year.

“The UPS Ground”: The delivery of these members may take a little longer. Sometimes you may even have to put a missed delivery tag (dues reminders) at their door.


“The USPS Sure Post Delivery”: This is the delivery of members that may need a more personal way of delivery, one that comes almost every day is a reminder. This doesn’t have to be a reminder of just dues specifically. A reminder of events and happenings might be all the delivery service they need.

Push our Annual Members and New Members to Upgrade their delivery to a Subscription. Let’s work on guaranteed retention of our members by subscribing them to a Life Membership:


  • Offer a payment plan to your members. Let them pay payments to the Auxiliary until they pay off their Life membership rate and then pay it for them.
  • Have a participation raffle to upgrade to a Life Membership. For example; Attend each meeting, Volunteer at X number of events, and attend a District Meeting; and you will be entered into a raffle at the end of the year for the Auxiliary to pay your Life Membership
  • Have a time frame for upgrading to a “subscription” and get a gift from your Auxiliary! (I.e.; Local gift card, mani/pedi coupon, etc.)
  • Pay your member’s Life Membership after they hit a certain age.

**Please note if using the payment plan, this is something your Local Auxiliary must have in place, this is not a Department program. Remember if life is not paid by the dues due date to stay current, you may still owe the annual fees until your life membership is paid off, please work with your Local Auxiliary for this option.**

Using the Membership Recruitment and Retention Tools and resources provided by National are there to assist you. USE THEM!  You can find them under the Membership Program at  https://vfwauxiliary.org/resources/ this can also be accessed through Malta.


National Awards for Auxiliaries

  1. Retain & Gain Award
  • $50 to each Auxiliary that retains 90% of their Annual members AND reaches 100% Plus by June 30, 2022.

Department Awards

Percentages below must include at least one (1) annual continuous, new, or rejoined member

For Individuals

“The Express Delivery” Award 

New and/or rejoined members recruited from July 1, 2021 to May 31, 2022 and are received by Department Membership Chairman by June 5th, 2022 on the official form will receive the following based on members recruited:

5 New/Rejoined members will receive $20.00

10 New/Rejoined members will receive $50.00

15 New/Rejoined members will receive $75.00

20 Plus New/Rejoined members will receive $100.00

A VFW Auxiliary “swag bag” to one member in the Department who recruits the most NEW Life Members


For Auxiliaries

“The Fast Delivery” Award

  1. An Award of $30.00 at each C of A to be chosen randomly from those Auxiliaries with any New Life Members or upgraded “subscription” Life Members within the time from the previous C of A.
  2. An Award of $10.00 to each Auxiliary 75% in Membership by July 31,2021
  3. An Award of $15.00 to each Auxiliary 85% in Membership by September 30, 2021
  4. An Award of $25.00 to each Auxiliary 100% plus in Membership by December 31,2021
  5. A Citation to each Auxiliary reaching 100% in membership by May 31, 2022


For Districts


“The Speedy Delivery” Award  

  1. An award of $100, will be shared by all Districts who reach 65% in membership by July 31,2021
  2. An Award of $200, will be shared by all Districts who reach 75% in membership by September 30, 2021
  3. An Award of $300, will be shared by all Districts who reach 95% in membership by December 31, 2021
  4. An Award to each District President who attains 100% plus in membership by May 31, 2022 with a special award to be presented at District President’s “Celebration”


We have provided a place here for you to download all of the information that we distribute to you through our Program Book and Bi-Monthly Chairmen’s Bulletins.  You will need Adobe Reader, it is a Free program and can be downloaded here  Get Adobe

2021-2022 Department Membership Program

2021-2022 Department Membership Report (Click here for Online Report)

2021-2022 Department Recruiter Award Form

2021-2022 National Membership Program

2021-2022 National Membership Recruiting Form


Commander in Chiefs VFW Recruiting Program for Auxiliary Members




Membership Update #4

Membership Update #5


Membership Update #6

Membership Update #7

Membership Update #8

Membership Update #9

Membership Update #10